Recently, I interviewed the founders of a clothing line that is responding to the trend of clothing companies supporting Planned Parenthood. The interview is below.
What is the name of the clothing line?
COL1972 was created around our family dinner table. 1972 Is the final year we enjoyed a culture of life in the United States of America. In 1973 the supreme court ruled that are tiniest Americans did not have the right to life. Since 1973 61 million Americans have been denied the right to life. We would like to get back to celebrating all life as we did in the year 1972.
Where are you headquartered?
We are in Pennsylvania. We are a family business that just launched a January 2019 for sanctity of life month.
You are responding to a common trend that clothing lines are donating to Planned Parenthood. Does it make you counter-cultural? How?
Yes. We are proud to be countercultural. Our brand applauds life.
We are tired are pointing to what we are against. We think sharing what we are for is more beautiful and powerful.
You have a big power player as your ambassador for your organization? Who is it? What prompted you or her to represent your line? We are thrilled the author of Unplanned, Abby Johnson, has graciously accepted to be our global ambassador. She understands that ‘Life is always in style.’ She also understands that we should be using every medium possible, including Fashion, to share how amazing the culture of life crowd is!
Discuss some of the clothes you have on sale currently.
We are street chic. We are launching our Abby J Collection the end of June. It will be our contemporary business collection. Classic pencil skirts, crisp white button downs and much more! We believe modesty is the new black!
You plan to support pro-life causes. Any in particular? Yes. Our family had always given back. We practice something called tithing. It is very traditional but we give back to organizations that support our faith and core values. 10% of each purchase goes to a Culture of Life event or organization. We were able to sponsor the March for life and students for life conference this year amongst other COL events.
What is your hope for your clothing line as you move forward? We pray our clothing is used to incite civil and productive conversation about protecting the life’s tiniest moment to it’s final breath.
If someone is interested in learning more or purchasing your products, where can they find you?
Our very first COL1972 Fashion for Life runway show will be at Abby Johnson’s prolife women’s conference June 21-23.
We will be streaming LIVE Saturday June 22 morning 9am. This fashion show will be EPIC!