I am always amazed when a random act leads me to a message that is worth sharing in this blog. I recently ordered some skirts from the Jockey website. There was a sale and additional discount for signing up, so I did. When the package arrived, out came the skirts along with a small postcard thanking me and stating that this purchase was fostering change. As it turns out, in 2005 Jockey (headquartered in Kenosha, Wisconsin) established the Jockey Being Family Foundation in support of its corporate initiative to strengthen adoptive families. It is a story that is very personal to Debra Waller, Chairman and CEO of Jockey. She, in fact, was adopted into the family that owned Jockey and took over the reins of the business after her mother died in 2001.
Local community volunteers as well as Jockey employees work together to make blankets for children, as well as fill backpacks that children will take to their new homes. The Jockey Being Family website offers resource for parents in the form of webinars, support articles and podcasts. A percentage of all Jockey sales goes to the Foundation. The Foundation also partners with several non-profits to create programs to help adoptive families: The Center for Adoption Support and Education (CASE), Creating A Family, Wisconsin Adoption and Permanency Support and the Dave Thomas Foundation for Adoption.
Since adoption is part of our pro-life message, it feels good to know that a company I purchased from supports strengthening family ties – so many times this is not the case with corporate America.